The importance of E-marketing

The importance of E-marketing

E-Marketing is the marketing that uses modern technology to promote products, where the virtual market is transformed into a tangible physical reality, and this marketing is one of the important parts of the modern comprehensive marketing strategy, and it seeks to reach its goals through the Internet, and this type of marketing is important And many benefits we will talk about in this article, in addition to the most important companies that have achieved success in e-marketing.

The importance of e-marketing

  • Continuity of the sale at all times, as the sale is not related to specific dates, it is possible to market products at all times without stopping, and that means the ability to reach the target customers in their spare time and during their work.
  • The ability to reach customers in remote locations geographically, e-marketing is not limited to a specific region.
  • Low marketing cost, as planning to create a store to display products is one of the concerns of the investor due to the high cost required by the store, as it introduces supply rents, expenses, and stores, and these matters disappear in e-marketing.
  • Presenting a product that is appropriate for the buyer by identifying the patterns of buyers behavior, which helps to create a specific file of products and services for each group of customers and increase the purchase rates.
  • The continuity of the relationship between the marketer and the buyer after the first purchase, as this indicates that the buyer has started to form a special relationship with marketers, and this relationship is established by marketing new products through promotional emails, this helps to repeat the purchase process in the future.

The importance of paid hosting

The difference between e-marketing and traditional marketing

  • Traditional marketing is high cost, while e-marketing is less expensive, as the first type of marketing needs to use the media, such as television and newspapers, and the second type is through the Internet, meaning that ads are free or low-cost.
  • Finding difficulty in communicating with customers in traditional marketing, unlike electronic marketing, which finds it easier to communicate with them, through their use of e-mail, and other means of communication via the Internet.
  • Inability to order the product immediately through the traditional marketing of its arrival through customer service, but in e-marketing, it is possible to order the product directly through the website owned by the company.
  • Finding difficulty in inspecting all the company’s products in traditional marketing, due to the need for them to a large and large place to display them, while in e-marketing, it is easy to preview all products by displaying them on the website.

Companies that have achieved success in e-marketing

  • Amazon: is an American company that sells products online, with income reaching $ 89 billion in late 2002.
  • ebay: It is an American company, whose income reached eighteen billion dollars in the year two thousand and fourteen.
  • TripAdvisor: It is an American company specialized in tourism marketing, and its annual sales in the year two thousand and fourteen to one and a half billion dollars.